The Retro "Reel to Reel" radio combines the nostalgia design of days past, with a fully functional AM/FM radio featuring motorized tuning. This interactive radio utilizes dual-speed, dual-direction motorized tuning to move between stations and the case lid "auto-opens" at the touch of a button. The internal speaker delivers clear dynamic sound which is controlled by a sliding volume control on the base of the unit. Truly a unique radio to present your advertising message. Operates on four AAA Alkaline Batteries (not included). Gift boxed.